Search Engine Optimization is a term that is thrown around often in today’s highly competitive online market. As it is essential for gaining the fame and reputation needed to gain a cutting edge advantage in online marketing, most people are pretty familiar with the term — it is the specifics of application that elude all but those SEO professionals who live by their results.
As more and more businesses across the state take their business online the market is getting more crowded than it already is. What does this mean to you? It means in your effort to gain the attention of your slice of the demographic here in Florida SEO will play a crucial role.
What is SEO all About?
A website that has been addressed with proper SEO services is a highly beneficial asset to attracting, retaining and expanding a customer pool. SEO uses precise actions to minimize the costs of publicity and maximise the value of every penny invested.
It almost sounds like magic, by simply knowing your business well and how to best present it to your customer you can take advantage of the Search Engine to make the match, but there is an important catch.
The Importance of Keywords
Just like baking a cake, assembling a car or achieving any other miracle of our modern society is not possible without the precise measures of specific ingredients, SEO will be ineffective if the decisions that guide its progress are made haphazardly or without proper information.
One of the most important ingredients of an effective SEO campaign are keywords. Keywords are the words or phrases that your online customers will be typing into their search engine query boxes when looking for the items you are selling.
If an online consumer typing a very specific keyword into the search engine query box and are then presented with the product or service you are providing , imagine how fortuitous it would be for sales.
The consumer who entered the keyword search has already made the intention of doing buisness apparent by entering their search — most often anyone who enters ‘Pizza Delivery Jacksonville, FL’ is:
A. in the area, and
B. interested in a Pizza at that very moment
This is is high-quality traffic to have coming to your option and can give the savvy online marketer a real advantage in what can be a cut-throat market.
Coming Up with Keywords for your Website
Every move made in the process of SEO is either moving you closer or further to your overall goals, selecting the keywords that will be the lifeblood of your SEO efforts is one such move. The task sounds simple enough; sit down and come up with a list of words that best describe what your business is all about.
But when you think about it, you will need to adopt the perspective of your prospective customers. If one of your customers were looking for your product what would they enter into the search query box.
Imagine a customer searching for a Mechanic Shop. A customer may be searching for a specific type of service or repairwork — transmission service, oil changes or wheel alignment. Furthermore, certain customers may be looking for an even more specific service — luxury maintenance or diesel engine repairs. You will want to make this list of words as long as you can, then make it longer by adding some prefixes and suffixes to this list.
So you now have entries like “ premiere wheel alignment exotic cars”, but this is not quite done, by adding the geographic location and descriptive words you are creating what is known as a “long tailed keyword”; these represent a much lower search rate but a much higher impact.
Throughout your SEO campaign you will be able to see how the discernment you apply to the selection of these important keywords will achieve greater and greater results as you track your rankings for the words you’ve chosen.
The keywords you choose to spearhead your SEO campaign will be crucial to the final success or failure of your campaign. This is a pretty important undertaking, having a professional in Florida SEO will greatly increase your chances of success in your online marketing campaigns